BACKGROUND:

Created in 2010, the Pôle d’Interprétation de la Préhistoire is a public establishment for cultural cooperation located in the village of Les Eyzies-de-Tayac. It is one of the 10 most visited sites in Périgord, with 84,000 visitors in 2019. The Pôle d’Interprétation de la Préhistoire has been awarded the “Grand site de France” label by the French Ministry of the Environment in 2020, and is helping to network and enhance the value of a number of sites, and to improve the quality of the services on offer to national and international tourists. To meet these challenges, the Pôle d’Interprétation wishes to clarify its positioning with visitors and partners, in consultation with its teams.

SERVICES PROVIDED

{CORRESPONDANCES DIGITALES] supported the division’s management in :

• Analysis of existing visitor itineraries.
• Leading various in-house workshops to define target audiences, editorial line and distribution strategy.
• Setting up and coordinating the various projects to be carried out.

DELIVERABLES

• Diagnosis of the tour itinerary and various communication media.
• Editorial line
• Communication plan
• Roadmap of actions to be carried out in 2021 (planning / budget).

OBTAINED RESULTS

• Clarification of the editorial positioning of the website and all communication media (signage, print materials, museum trail, website and social networks).
• Definition of the 2022 budget and actions to be taken to consolidate the defined positioning.