Discover the results of the 2020 edition of the IESA Heritage and Innovations Conference: replay, shared presentations and graphics by Klee Group’s Emeline Parizel (thanks to her!).
This 3rd edition took place on Tuesday, June 30, 2020. It was proposed by {CORRESPONDANCES DIGITALES] in close collaboration with IESA students and theIncubateur du Patrimoine (Centre des monuments nationaux) in a 100% online format. 750 participations were recorded over the entire cycle of 3 Webinars offered.
15 speakers, experts in their fields and from a wide range of backgrounds, spoke on 3 themes:
- Design an innovative project with the public.
- Use visitor data to better manage your asset management activities.
- Recognize digital and innovation skills within heritage organizations.
MEETING 1 – DESIGNING AN INNOVATIVE PROJECT WITH THE PUBLIC: BETWEEN INJUNCTIONS AND OPERATIONAL REALITIES.
Discover the presentations
(Re)View the Webinar
See the graphical summary
The speakers at this meeting
- Involving local audiences in artistic projects – Carine GUIMBARD, Administrator, Centre des monuments nationaux.
- Integrating the public into a cultural institution’s museographic overhaul projects – Florence RAYMOND – Heritage conservation officer, 18th century, relief plans and new media department, Palais des beaux-arts de Lille (to be confirmed).
- Turning participation into an event – Cyrille CARILLON and Charlotte MADER, Museomix Association Switzerland.
- Including all audiences in design – Simon HOURIEZ, Founder, Signes de sens.
- Intellectual property issues related to participative innovation – Sofia ROUMENTCHEVA, museologist, doctoral student in law: “Création et innovation collaboratives en droit de la propriété intellectuelle”, Université Paris 1.
MEETING 2 – VISITOR AND USAGE DATA: CHALLENGES AND LIMITS FOR MANAGING HERITAGE ACTIVITIES.
Discover the presentations
(Re)View the Webinar
See the graphical summary
The speakers at this meeting
- Innovating with visitor data: crossroads between culture, tourism and transport – Jérôme IRAND, Project Facilitator in the Culture, Tourism and Transport sectors, Klee Group.
- Collecting and analyzing usage data: the tools, processes and resources required– Ludovic BORDES, Co-founder, Arenametrix.
- Identifying relevant data to steer the marketing activities of a heritage establishment: a crossroads with the international scene – Marie GANAS, Head of Mission, Centre des monuments nationaux.
- Putting marketing data and tools to work to develop audiences far from the museum – Matthieu DECRAENE, Deputy Director of Audience Development and Artistic and Cultural Education, Musée du Louvre.
- Supporting local authorities in developing their strategy for using and sharing data – Philippe ARCHIAS, Director of Innovation and Research, Groupe Chronos.
MEETING 3 – RECOGNITION OF DIGITAL AND INNOVATION SKILLS WITHIN HERITAGE ORGANIZATIONS: BETWEEN THE SEARCH FOR LEGITIMACY AND INTEGRATION.
Discover the presentations
(Re)View the Webinar
See the graphical summary
The speakers at this meeting
- Digital evolution of the professions of cultural professionals, transformation challenges for cultural institutions – Nicolas ORSINI, Head of the Digital Innovation Department, Ministère de la culture.
- Importinginnovation skills into a cultural establishment – Ronan LE GUERN, Head of Web and Digital, Centquatre.
- Developing a culture of innovation within a heritage institution – Pauline MOIREZ, Mission Innovation, Bibliothèque nationale de France.
- Setting up initiatives to raise awareness of changing practices among professionals – Ewa MACZEK, Deputy Director, Ocim.
- Training students for the changing heritage sector – Boris GREBILLE, Director, IESA.
This year’s Rencontres were hosted by Sarah Hugounenq, a freelance journalist specializing in cultural economics and cultural policies. She regularly produces articles and surveys for Le Quotidien de l’Art (the event’s media partner), Les Echos, La Tribune de l’assurance, La Gazette Drouot… She is also a regular contributor to France Culture’s Soft Power program, dedicated to news from the cultural and digital industries. She teaches at IESA and the Ecole du Louvre.
Elisabeth Gravil (expert in marketing strategy and international communications) gave an international perspective to each meeting.
