Since 2021, NUMIX LAB*, Europe’s first traveling event dedicated to digital creativity, has been touring various countries in the European Union.

Since the first edition of our event (2021), the field of digital creativity in Europe has expanded and undergone a profound transformation across a variety of venues: museums, immersive spaces, art centers, planetariums, VR rooms, and festivals. As a result, millions of Europeans have been able to discover this artistic and cultural diversity.

It also involves the creation of an increasingly substantial production and distribution ecosystem based on a market worth several billion euros.

Building on the many achievements made by European stakeholders in the field of digital creativity in recent years, this fifth year of NUMIX LAB provides an opportunity to take a closer look at the richness of this ecosystem of production and distribution in Europe.

This study was conducted with support from the Creative Europe Program—Markets and Networking.

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