Strategic positioning

To anchor yourself more firmly in your local area and energize links with your audiences and your cultural, educational and business partners.
Renew your scientific and cultural project, develop new activities in line with the realignment of your missions.
Assert your raison d’être and your social responsibility in terms of sustainability, accessibility, inclusion and diversity of your audiences.

{CORRESPONDANCES DIGITALES] carries out a diagnosis in close collaboration with your venue, your teams, your partners and your audiences, to come up with tailor-made solutions that are truly adapted to your institution’s challenges.
Through a succession of “situated” observations, interviews and workshops, {CORRESPONDANCES DIGITALES] helps you define the most relevant and shared positioning with your teams, your audiences and your partners (other institutions, schools, companies).
This study then leads to the joint definition of a strategic plan and a roadmap (budget, action plan, schedule) to implement it.
This operational support can be continued by supporting the management and implementation of these projects.

Musée du Louvre

Plan your digital innovation policy for the coming years: define the digital component of your scientific and cultural project, redesign your museography, create innovative programs, etc.
Propose new mediation projects for your audiences in situ, off-site and online: educational kits, online collection promotion policy, interactive devices, etc.
Design, operate and distribute new immersive digital experiences and exhibitions: augmented reality, mixed reality, 360° virtual reality, free roaming, digital exhibitions, mapping, etc.

{CORRESPONDANCES DIGITALES] carries out a diagnosis and defines with your teams your ambitions and the means likely to be implemented.
On the basis of this analysis, {CORRESPONDANCES DIGITALES] mobilizes its network of experts, its active watch and its knowledge of the field to select the most opportune and relevant projects to meet your challenges.
Thanks to a hybrid approach, at the crossroads of audiovisual and heritage, {CORRESPONDANCES DIGITALES] :
- Define the resources needed to produce your projects: financing, service providers and legal and economic frameworks.
- Supports you in anticipating the operating and mediation conditions for your projects.
- We can help you consider the potential for distribution: adapting content, mobilizing distribution partners and identifying potential outlets.

Know and understand your audiences and partners through user-oriented research.

Involve your audiences and partners in your governance, your thinking and your approach to designing digital, societal or environmental innovation projects.

Test and experiment your projects (whatever their maturity) with your audiences and partners as part of a co-constructed innovation approach.

{CORRESPONDANCES DIGITALES] works with you to diagnose your audience, their practices, and your local presence.
To co-animate exchanges with your audiences and partners, {CORRESPONDANCES DIGITALES] supports you in structuring, defining and implementing the most appropriate means of mobilization and co-design: workshops, test and experimentation sessions, focus groups, user-oriented methodologies.
Based on the results of these exchanges, {CORRESPONDANCES DIGITALES] can help you prioritize, enhance and sustain the proposals that emerge from these participative approaches.