BACKGROUND:

During the health crisis, and in conjunction with Public Innovation Month, Ministère des Armées ‘s Direction de la Mémoire, de la Culture et des Archives (DMCA) (Department of Memory, Culture and Archives) wishes to bring together professionals from the heritage sector to share a set of issues linked to the crisis situation in which cultural venues find themselves. On the basis of experience feedback, the Ministry wishes to encourage the dynamics of transformation that have been underway for some years now in the museums and memorials it oversees.

SERVICES PROVIDED

{CORRESPONDANCES DIGITALES] accompanied Ministère des Armées in :

• Definition of the program for the three webinars around 3 key themes: the health crisis, an opportunity to innovate with our audiences, in our working methods and in the monetization of our activities.
• Selection and briefing of the various participants;
• Mobilization of media partners (Quotidien de l’Art).
• Facilitation of the 3 Webinars with the support of a journalist from Le Quotidien de l’art.
• Writing and distributing 3 articles on the Ministry’s website and communications media and on {CORRESPONDANCES DIGITALES]

DELIVERABLES

• Three 1h30 webinars
  • 1ST MEETING: THE HEALTH CRISIS, AN OPPORTUNITY TO ENRICH TIES WITH OUR AUDIENCES.
  • 2ND MEETING: THE HEALTH CRISIS, AN OPPORTUNITY TO INNOVATE IN THE WAY WE ORGANIZE AND WORK.
  • 3RD MEETING: THE HEALTH CRISIS, AN OPPORTUNITY TO INNOVATE IN THE ECONOMIC MODEL OF ITS DIGITAL ACTIVITIES.q

OBTAINED RESULTS

• 15 guest speakers: museum professionals and heads of professional networks.
• Over 1,500 participants took part in this cycle of live Webinars.
• 3 articles enriched with a graphical synthesis, a summary of the discussions and a Webography, available here.
• More than 4,500 readers of online articles.