BACKGROUND
The Musée du Louvre is one of the pioneers in the development of dedicated itineraries for social, educational and disabled visitors. To attract these visitors, it is essential to mobilize a range of partners to support the museum’s social and societal initiatives. To achieve greater clarity, transparency and efficiency, the museum wishes to better manage its approach to these intermediaries and boost the offers likely to be proposed to these prescribers.
SERVICES PROVIDED
{CORRESPONDANCES DIGITALES] supported the Audience Development and Artistic and Cultural Education department in :
- A series of interviews with program managers to formalize a set of findings on how relays are recruited and run.
- An in-house workshop to identify areas for improvement in terms of prospecting and offers to relays.
- Sharing these various avenues for improvement to define a roadmap of actions to be taken by 2020.
DELIVERABLES
- Diagnosis of relay recruitment and management methods.
- Definition of areas for improvement.
- Roadmap of actions for 2020.
RESULTS OBTAINED
- A clear, centralized overview of the actions carried out by the various departments within the sub-directorate.
- Definition of a roadmap with a list of prioritized projects shared by program managers and the marketing department.
- Recruitment and prospecting actions to be carried out in 2020 to proactively identify new qualified partners.
- Clarification and enhancement of offers to partners.
- Define follow-up indicators to better understand the relays and enhance the value of the museum’s actions for its partners and visitors.
