Since April, numerous studies have been published by research firms and polling institutes. Here’s a selection to help you better understand the links between audiences and cultural institutions: their emotional ties, their cultural practices (online and physical), their expectations, their motivations and their fears in the face of this crisis. Each of these studies offers a different way of looking at the upheavals caused by such a situation.
#Demainjereviens (Guestviews): the foundations of emotional attachment between the public, museums and monuments.
The study carried out by Guestviews highlights the affective relationships between audiences and venues (what they missed during confinement, their memories…) and suggests many relevant avenues in anticipation of the reopening of these venues. The study was carried out between April and June 2020 among 1,525 participants.
Les pratiques culturelles post-covid (L’œil du public): the diversity of cultural outing practices in France and Switzerland in the face of the crisis
The study carried out by L’œil du public opens up the analysis to all areas of cultural outings: cinema, shows, visits to monuments, museums and tours. It thus offers a fine comparative reading of cultural practices in all their diversity. It also examines the online cultural practices that may have been revealed during the confinement, as well as the intentions and fears generated by the reopening of cultural venues. Carried out in France and Switzerland, a differentiated analysis between these two countries is suggested. The survey was carried out in June among 1,250 people.
Les nouvelles pratiques culturelles des français avec le confinement (GECE / Universcience): a detailed analysis of online cultural practices during confinement and avenues for the future.
The study carried out by GECE, in collaboration with Universcience, offers a detailed and judicious analysis of the intentions and fears of audiences in relation to a return to a cultural venue: media libraries, cinemas, monuments, museums and exhibition venues, shows, concerts and festivals. Rich findings and analyses on the continuation (or otherwise) of certain cultural practices online are also offered. These results are also put into perspective in relation to the activities of the Cité des Sciences et de l’Industrie. This survey was carried out by GECE, at the request of the Cité des Sciences et de l’Industrie (Universcience) in April 2020 among 1,200 people.
French cultural and leisure life after confinement (AFDAS / Harris Interactive): a survey extended to the creative industries, sport, leisure and entertainment.
The study conducted by Afdas and Harris Interactive offers a broad approach to audience practices and intentions in thecultural, creative industries, media, communications, telecommunications, sports, tourism, leisure and entertainment sectors. In May 2020, Afdas therefore commissioned Harris Interactive to carry out this survey among a representative sample of 4,000 French people.
These studies are particularly rich in information, and may help us to make the right decisions when it comes to developing new online and physical proposals for the reopening of cultural venues. However, the new sequence of confinement we are experiencing will require us to potentially qualify certain results.
