The 7th edition of NUMIX LAB will be held in Toulouse, Barcelona, and Madrid from November 30 to December 4, 2026, and will bring together professionals in the fields of digital and immersive creativity.
As Europe’s first traveling event dedicated to digital creativity, NUMIX LAB brings together creators, producers, distributors, cultural venues, investors, and institutions from around the world. Over the course of its first six editions, more than 1,500 professionals have participated in these gatherings. This year, between 350 and 400 participants representing more than 40 countries are expected to attend five days of conferences, tours, best-practice sharing, and networking opportunities.
Titled “New Frontiers in Digital Creation,” this edition will explore the current trends shaping the fields of immersion and digital creativity: the emergence of creative hubs, the increasing hybridization of producers’ activities, the development of business models for cultural venues (immersive theaters, museums, planetariums, etc.), the rise of impactful immersive creations, and the structuring of distribution networks will all be discussed.
Five main themes will shape this program, which is organized around five major highlights:
- Creative Territories—What Is the Right Balance Between Production and Distribution? Insights from creative cities, cultural districts, festivals, and networks.
- Producers – How Can We Develop More Hybrid Business Models? Examples of projects implemented by venues, creative agencies, event producers, and startups.
- Immersive Theaters—How to Find New Funding Models? Retail Outlets, Institutional Partnerships, Privatization, and Multi-Format Models
- How can immersive creativity be harnessed to address high-impact societal, environmental, and social issues? Insights from NGOs, institutional partners, and foundations
- Are distribution networks the future of immersive creation? A few inspiring projects led by planetariums, movie theaters, festivals, and creative cities
Creative Territories and Scientific Culture – Toulouse (November 30 / December1, 2026)
On November 30, a wide selection of inspiring tours and a workshop
The 7th edition of NUMIX LAB will kick off in Toulouse on November 30, with a lineup of tours focusing on culture, science, and creative districts (in connection with the city’s project to transform the Montaudran district into a creative hub). New for this edition, these tours will now be organized into themed “tracks,” allowing participants to take two to three tours in a single afternoon. Four to five itineraries will be offered at each stage of the event.
A first “science culture” tour will take you to the Quai des savoirs, a cultural center dedicated to science, technology, and contemporary art. The center is currently hosting the immersive exhibition “ Listening to Life,” a dialogue between the arts and sciences. Another tour will offer the chance to meet the staff at the Toulouse Museum. Its teams are actively pursuing a digital strategy to bring their collections to life beyond the museum’s walls through multimedia tools, podcasts, and the reuse of content. This visit will continue with an exploration of the “Watt!” experience at the Espace Bazacle, which is hosting a new mixed-reality experience on electricity (developed by Cap Sciences) as well as numerous immersive exhibitions.
A second tour dedicated to “creative districts” will take participants to the Montaudran creative district, home to various cultural venues such as the Halle de la Machine. The Toulouse metropolitan area aims to turn this neighborhood into a cultural destination by hosting numerous cultural projects and fostering a dynamic creative ecosystem.
A “heritage” tour will include a visit to the recently renovated Jacobins Convent and the Saint-Raymond Museum, which has been actively involved in digital projects for many years.
A final visit will be dedicated to the Aeroscopia Museum, which will also provide an opportunity for the museum’s management to unveil its plans for showcasing its collections.
Finally, alongside these visits, a workshop dedicated to the European projects of regional hubs and creative labs will be offered in collaboration with the National Film School (ENSAV) and Paul Valéry University, alongside some twenty universities and researchers attending the event. Experts from Relais Culture Europe will be on hand to share their experiences and present the available European funding programs: Horizon Cluster 2, COST, Erasmus+, and the Creative Europe programs.
On December1, a morning dedicated to creative regions and festivals (panels, workshops, and pitches)
The morning of December1 will be devoted to creative regions and the question of striking the right balance between production and distribution. The focus will be on highlighting the factors that make certain regions catalysts for digital cultural innovation: a strong and well-structured creative community; support mechanisms for creation and production; and a network of local venues that foster the emergence of creators and enable them to expand internationally.
The first keynote address will be delivered by Bruno Paternot, president of LUCI, the international network of creative cities, and a European project called Art of Darkness.
A discussion will then provide an opportunity to explore the various challenges facing these creative hubs in light of particularly inspiring examples such as Barcelona, Montreal’s Quartier des Spectacles, and Ars Electronica in Austria.
Festivals will then showcase the richness and diversity of their programs, as well as how they help make their regions hubs of digital creativity. Examples include the South African Digital Dome Festival, the Polish Digital Culture Festival, the Trencin Light Art Festival in Slovakia, and the NOUS Festival—dedicated to digital arts and creativity in the age of AI—organized by the BnF in France.
Following this eventful morning, participants will be transported by bus to Barcelona for a welcome cocktail reception (their first introduction to the Catalan creative ecosystem) organized by Catalan Arts, Catalonia’s cultural agency.
Catalonia, a Land of Creativity and Immersive Innovation – Barcelona (December 2, 2026)
In the morning, a session dedicated to innovations in the cultural sector
The morning will conclude with roundtable discussions. For one hour, five roundtables, each focusing on a distinct topic, will be set up to allow smaller groups (10 to 15 people) to discuss common goals, share experiences, and exchange best practices on a specific theme with a moderator who is an expert on the subject: topics such as health, well-being, and immersive experiences; the use of 3D models; cross-border collaborations; and immersive writing will be covered.
In the afternoon, there will be numerous tours to explore Barcelona’s creative ecosystem.
With a very strong presence in the field of digital creativity, Barcelona is brimming with particularly inspiring places and projects. A variety of tours will be offered:
In the Poblenou neighborhood, a “creative studios” tour will give visitors the chance to discover three studios at the forefront of creativity, as well as their work (Tigrelab, UniVRse, and Blit).
Another tour will focus on immersive theaters, featuring a visit to Ideal—an iconic immersive theater created by Layers of Realities—and Espai Imagina, a theater set to open in September 2026 on the premises of the audiovisual production company Mediapro.
A series of tours will offer visitors the chance to explore heritage sites—such as the Palau Moja and Casa Batlló—that have chosen to incorporate digital technology into their visitor experiences, hosting immersive experiences or projection mapping projects on their facades.
Finally, participants will have the opportunity to explore La Salle University’s creative lab and tour Cosmo Caixa, a magnificent venue dedicated to science.
At the end of the day, participants who wish to do so will be invited to continue our journey to Madrid.
Immersive Creations and Digital Arts: Balancing Foundations’ Commitments and the Outreach Potential of a Variety of Cultural Venues – Madrid (December 3 and 4, 2026)
On December 3, events featuring immersive spaces, museums, and foundations
On Thursday, there will be various opportunities for discussion.
The first panel will focus on immersive venues and the search for new funding models. Art Box Gallery in Poland will discuss the collaborations this immersive venue has established with museum partners to co-create immersive exhibitions. Sensea in Mexico will highlight a multi-format operational approach, as the operator manages both an immersive venue in Mexico City and a dome in Jalisco. Culturespaces will present its boutique and merchandising strategy across its various immersive venues around the world. Finally, Signal Place in the Czech Republic will discuss the role of privatization in its venue’s business model.
Another session will feature presentations by various international museums that have chosen to invest in creating traveling exhibitions and immersive experiences. The Musée du Louvre, in collaboration with Museum Studio, will discuss “Meet Mona Lisa”; Acciona Cultura will discuss “Art Masters” in partnership with the Prado National Museum; and the Musée de la Civilisation de Québec will discuss various recently staged exhibitions. These discussions will be moderated by the head of digital initiatives at the Humboldt Forum, a Berlin museum particularly committed to digital innovation.
At the end of the day, at the Telefónica Foundation, a panel discussion will focus on the role that immersive art can play in high-impact social and environmental projects. The Telefónica Foundation will present its strategy for exhibitions organized over the past few years; the Factum 3D Foundation will highlight its commitment to the cultural heritage sector; and Doctors Without Borders will present a recent project created in collaboration with the Catalan creative studio Blit.
In the afternoon, there are many tours
The Madrid leg of the tour will feature several visits to cultural foundations to explore immersive experiences in various formats: the virtual reality experience *Carne y Arena*, created by Iñárritu at the Telefónica Foundation, a hybrid exhibition combining immersive experiences and artworks in a new cultural space opening in November 2026 at the Foundation; a digital art exhibition at the Thyssen-Bornemisza Museum organized by the TBA21 Foundation; and an immersive exhibition created by Oasis immersion (Quebec) in collaboration with National Geographic.
Other venues will also be open to visitors, such as this new experiential space that opened near the Atocha train station: Espacio Delicias. A collective, walk-through experience created by Mediapro is on offer there: The Human Universe. Visitors will also be able to tour the Matadero, a multidisciplinary cultural center. The Matadero is Madrid’s former slaughterhouse, which now houses a media lab, an immersive theater (MAD), a movie theater, and hosts numerous concerts.
Finally, a visit to a multimedia sports experience at the Santiago Bernabéu Stadium (the Real Madrid Games experience) created by Moment Factory and Acciona Cultura.
December 4: A session exploring social media and new distribution channels
The final morning will be devoted to new forms and networks of distribution.
New forms of presentation will take center stage, featuring case studies at the intersection of the performing arts and digital arts, including “Voltage,” a project created by choreographer Nicolas Landrieux in collaboration with the German immersive venue Kunstkraftwerk. Other case studies will highlight new forms of presentation in unconventional venues. One example is the Meet Digital Center with its “Nice to MEET you” initiative, which brings digital art to Milan’s airport.
Finally, the 2024 launch of the ICA (Immersive Center Alliance—which brings together more than 8 immersive venues worldwide) during the NUMIX LAB event encourages us to identify other distribution networks. And many of these networks are emerging to foster digital creativity: movie theaters (with a project led by Futura Cinema, Diversion, and Art Explora in France), planetariums (with Wisdome, a network of planetariums in Northern Europe, events, and festivals), and creative cities (including Braga, Portugal, which will discuss the connections between UNESCO Creative Cities). .
By connecting Toulouse, Barcelona, and Madrid, this 7th edition of NUMIX LAB will chart a course through creative hubs, emerging producers, immersive venues, museums, foundations, unique locations, and distribution networks. This edition promises to be particularly rich, thanks to the many participants expected from more than 40 different countries. We look forward to welcoming you there! To register, click HERE.
Charlotte BAUGE